Ah yes, there's nothing nicer than the smell of a brand new athletic crossover promotion. Last summer, Marty Broduer joined the NASCAR Busch Series for a little racing-hockey crossover in Montreal. Not to be outdone this summer when the IndyCar Series comes to Edmonton, the Oilers and their main sponsor and ownership group, Rexall, are getting in on the act.
Yesterday a few of the Oilers (Fernando Pisani, Steve Staios and Kyle Brodziak to be specific) unveiled the No. 06 Rexall Honda, which will be driven by Graham Rahal this weekend at the inaugural Rexall Edmonton Indy. That's a mouthful. But the car looks great and comes complete with Oilers logos plastered on the side. Knowing nothing about Indy Racing, I still think it's safe to say that Rahal may be the crowd favorite this weekend.
The big race in Edmonton takes place on Saturday, July 26th at 5pm ET (on TSN and ESPN) and the Oilers expect upwards of 150,000 people to attend over the entire race weekend.
The video of the unveiling can be seen on the Oilers' website, complimented with only audio of adrenaline pumping drum rhythms. Nothing says "unveiling a car" quite like the music you hear in the movies when the main character is getting chased through the woods by an axe wielding psycho murderer!
