I was glad to see my FanHouse colleague Brett Edwards pick up the discussion string concerning the disturbing attendance data uncovered by Peter Nussbaum last week at Supersonics Soul. What was disappointing, however, was his failure to grapple with the data presented and how he instead pointed the finger back at hockey fans like me and our "hilarious" insecurities.Let me make one thing clear: I take no joy in the attendance woes of the NBA, or any other league for that matter. And if hockey fans like me are "insecure," it's for a very simple reason: the relentless drumbeat in the mainstream media and on sports blogs that the NHL is irrelevant.
What am I talking about? Well, our friend Enrico Campetelli gave us a nice reminder last week over at The 700 Level, where he posted an interview he did with long-time Flyers beat writer Tim Pannacio. It was Pannacio who left the Philadelphia Inquirer after last season when he demurred after his editor attempted to re-assign him to cover the Eagles. The reason: the editor, an ex-ESPN hand who was responsible for PTI and Around the Horn had declared hockey "an irrelevant sport," this in a town where the Flyers are outdrawing the 76ers despite the fact that the Flyers lost six straight games to start the season.
Well, now thanks to Supersonics Soul, the shoe is on the other foot, and it's time to start answering questions. As to why NBA numbers are down at the gate, Edwards came up with an answer that's sure to warm the heart of late Chicago Blackhawks owner, Bill Wirtz:
There's a very simple reason that attendance has declined in the NBA, and it has nothing to do with the sport's fans losing interest. It's because the NBA is available on a wide variety of television networks that people have actually heard of and have access to. The NBA is on ESPN Wednesdays and Fridays, TNT on Thursdays, and on ABC every Sunday beginning in January. Oh, and the late stages of the playoffs and Finals are also nationally televised on ABC.It was the aforementioned Wirtz who agreed with this line of thinking till the day that he died -- namely, that televised sports would kill attendance at the gate. But if that was the case, shouldn't the NFL be suffering at the gate too? After all, you can get NFL football on Thursdays, Saturdays, Sundays and Mondays on a variety of cable and broadcast outlets. Yet I don't seem to detect any drop in average attendance -- or at least any reporting of it.
I only mention this because Edwards doesn't offer any evidence to back up the claim. He may very well be right, but I'm at a loss to prove it -- and the last time I checked, coincidence is not causality. Following along in that vein, we still need to ask the question: average NBA attendance is down, and down to the point where it's fallen below average attendance in the NHL, a sport that many media mavens have declared "irrelevant," thanks to television ratings that don't include numbers from Canada, the home of the sport.
So tell me, the numbers are down. Why are they down? And show me some evidence, because after all, I could just easily claim that attendance is down thanks to years of rumors that important games were fixed, rumors that seemed to be confirmed when an NBA referee was forced to plead guilty in a gambling investigation.
I await the response.
















Reader Comments (Page 1 of 1)
11-24-2008 @ 5:09PM
T. Ziller said...
In the first post: "I can't help but enjoy seeing the hoops crowd on the hot seat for once."
In this post: "I take no joy in the attendance woes of the NBA, or any other league for that matter."
Does not compute.
If the anti-NBA fervor is about the NHL's status as ugly stepsister in media coverage or sportsblog attitude, then you should know the NBA isn't exactly immune to the same sort of attacks. Dan Shanoff argued a year ago that the NBA had become a niche sport. http://ballhype.com/story/fightin_words_is_the_nba_becoming_a_niche_sport/
The NBA hears this stuff all the time, and has since 1998. And though the major network contracts have afforded some extra NBA coverage on the editorial side, the league isn't pushed down the throats of casual viewers as some argue. ESPN shows three games a week, has the 20-minute nightly wrap-up, and shows highlights on SportsCenter. I'm sorry that's so offensive to hockey fans, who are obviously more passionate because their attendance was 200/people per game higher than the NBA in 2007.
Before we go making unified theories on the future of sports, we should probably account for max occupancy in these arenas. I'm no expert on NHL stadia size in places where the building isn't shared with an NBA team, but from the outset using a blunt implement like "average attendance expressed as people per game" seems misguided. ESPN's %s are (and always have been) wacky, so that's a no-go. The best method would be to tally up the max attendance for each NHL and NBA building and find out what percentage of NHL seats aren't sold as compared to the same for the NBA. It could turn out the same or worse for the NBA, I don't know. A study like that is outside the scope of this. I'm just saying this is hardly a scientifically rigorous experiment, so you ought to be careful about filling it with eggs.
Further, according to Forbes, in 2007 (the year the NHL supposedly crawled out of its tomb and shoved the NBA in its own), the NBA had gate receipts of $1.2 billion. The NHL's ticket revenue was $200 million lower. http://www.fanhouse.com/2008/02/07/nhls-not-more-popular-than-the-nba/
If the NBA's dead, I'd really really hate to be the NHL.
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11-24-2008 @ 8:31PM
Andy said...
dang, McErlain, you got me. I promised myself not to read your posts cuz I didn't want you to give any hits, but I noticed you are still at it and you called out one of the fellow NBA bloggers so I wanted to see what you were going to say. Well, bringing up Donaghy is ridiculous. If you check the NBA attendance figures, you would see that all the teams who are struggling at the gate are LOSING teams (yes, you could make a case for Philly but it's not like they're having a good season) so I doubt many people are interested to spend their money, especially in those tough economic times, on losing teams. But there are about 20 teams who still sellout most of their games (Detroit, Cleveland, Phoenix, Dallas, Los Angeles, Portland, Chicago, OKlahoma City, New York etc..those teams sellout most, if not all, of their games..and there are teams like Orlando, Denver etc. who still get huge crowds night in and night out). So just because the NHL is getting a slightly average attendance than the NBA (it was the same last season, but then the NBA attendance improved after the all-star break and the NBA ended up with a bigger average attendance than the NHL) it doesn't mean the NBA is dying, especially considering the league is still pretty popular, especially among younger people (who are the fans of the FUTURE). Not to mention the fact the NBA has countless, official and unofficial, message boards and blogs and the NBA pages on social network sites like Myspace, Facebook and Youtube are extremely popular.
Do you want to talk about tv ratings? Ok. if the NBA was losing its fan base (which it's not) then how come the NBA 2007-08 season (BOTH regular season and playoffs) got a bigger average rating than the MLB season, the so-called national pastime? How come the NBA Finals last season got a bigger average rating than the 2008 World Series? Sure, probably next season will be different and I'm not saying the NBA is bigger than baseball, but I'm just saying that a league (NBA) who occasionally gets bigger ratings than the World Series is not (and I repeat it..it's NOT) in trouble of becoming less popular than the NHL.
http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nba-teams-putting-up-big-local-numbers/
and look at this..tv ratings are way up for the 2008-09 season and several teams are getting extraordinary tv ratings in their local markets. So much for the NBA being in trouble. And so much for your Donaghy fixing games theory. No one else was found guilty. It was just him. Also, if you are accusing NBA refs, I'd suggest you to read on USA Today an awesome report on NBA refs. It will change your perception about them.
PS: I hate those bball vs. hockey fights. I always try to avoid them but I've had enough so I decided to post my thoughts about it. I don't even hate hockey. I just hate those hockey fans who waste most of their time trashing basketball instead of worrying about their beloved hockey.
Greetings and Happy Thanksgiving you all.
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11-24-2008 @ 8:32PM
Andy said...
"So just because the NHL is getting a slightly average attendance than the NBA"
^I meant to say "slightly HIGHER average attendance"....forgot the "higher" part
my bad.
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11-25-2008 @ 7:01AM
CDS said...
Am I the only one who finds this NBA/NHL spat absurd?
You guys keep fighting it out. Me and the other 90% of the country will be watching football while you do.
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11-25-2008 @ 10:57AM
Peter said...
Well folks the NBA has gone after the Hip Hop crowd in their advertisement........ Too bad the foundation for the sport, the typical American Family, both Black and White are priced out of the arena.
Plus the style of Basketball is not the same, a few wonderful teams have played excellent ball. Few teams play hard Defense, and few teams pass the ball. In general the NBA is looking like the street Ball League.
Now Street ball has it's high lights, and is FUN, but that is not what the NBA should be about.
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11-26-2008 @ 9:16PM
matt said...
Its nice to hear someone actually backing up the NHL instead of bagging on it like everyone else. I guess there is someone making intelligent rebuttals on this site unlike that twatwaffle peter nussbaum. keep on keeping on, someones gotta do it
http://sports.yahoo.com/nhl/blog/puck_daddy/post/NHL-vs-NBA-Hoops-fans-meekly-strike-back-at-ho;_ylt=Aox6zwCeLS5LuwL4RaXnTZZ7vLYF?urn=nhl,124660
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11-29-2008 @ 11:25AM
phill said...
I thought the okies had this season all sold out. I have wrote the nba off and will contiue to encourage other sonic fans to do the like. We can spend our money on better Items for the poor. I will not let the media contiue to try and leverage us to watch a made for tv sport may all the rest of the sonic fans take the same road. I wont watch the blazer crap they want to offer.
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