Florida's Nathan Horton Tries to Hypnotize You Into Not Smoking

Over the years, anti-smoking ad campaigns have taken many different forms. Some have been extreme, as here in New York they regularly show the internal organs of smokers while I'm eating breakfast. Smoker or not, I don't want to see anyone's insides while I'm eating first thing in the morning. Other ads, such as the Truth campaign, have taken a different angle. And then there's another angle that no one has really tried -- that is, until the Florida Panthers tried it. It's the pro-athlete-hypnosis technique. The Panthers have teamed with Tobacco Free Florida to give their local viewers on Fox Sports (about 2,000 people to be exact) a headache with an ad campaign featuring various Panthers speaking in front of a trippy background. The following video is one such example, featuring Nathan Horton.