Sergei Fedorov's Career In Commercials

Great commercials in NHL history: A look back at the absurdity and hilarity of NHL advertising campaigns.

The news that Sergei Fedorov is, reportedly, leaving the NHL after 18 years to join Metallurg Magnitogorsk of the KHL is somewhat disappointing to me, seeing as how he was always one of my favorite players growing up in the early 1990's. One of the best two-way players to ever lace up a pair of skates, and part of the Red Wings' famed "Russian Five" line, Fedorov was also involved in some hockey's finer advertising campaigns, including the days when ESPN actually acknowledged the existence of the sport.

Just Do It: In this classic Nike ad from the mid-90's, Fedorov takes on a defender from every team in the NHL, five goalies, and a figure skating couple, and annihilates them all ... and then gets run over by a zamboni.



He's Not So Fast: Fedorov absolutely dominates 1996 Olympic gold medalist Allen Johnson in a one-on-one race.



One Big Happy Family: Yes, kids, there was a time when ESPN, the worldwide leader in sports, actually broadcast NHL games, and here's some visual proof: a promo for a Los Angeles Kings vs. Detroit Red Wings tilt, featuring Fedorov and his former Detroit teammate, Brendan Shanahan.